Scholarship applications vary tremendously in the amount offered, the work required and (in some cases) the probability of being selected. I find a direct correlation between student willingness to apply and efficiency of the application process.
Some scholarships offer large financial amounts and have efficient online application processes that don't require additional work unless the student is selected as a finalist.
Other scholarships are more cumbersome to pursue because they require a paper application that has to be sent to an individual by mail. Some require lengthy essays and time consuming follow up work such as:
Scholarship programs that want to increase their applicant pool should keep in mind that student behavior in relationship to scholarships is changing and keep it simple when when designing scholarship processes.