What is the right college for me?
This is NOT the question most students ask. Instead they ask how do I get in to a particular college? The particular college is often a highly-selective popular school. By and large, students are not looking for the best college for themselves. Rather, they are looking for the validation of acceptance from a prestigous institution. They are thinking about a destination rather than what is best for them.
Parents are often more interested in the best college for the student for many very good reasons. College is expensive and parents want to be sure that their child will succeed at a college and be likely to graduate on time. They also want their child to be happy and graduate to a job.
The best approach is the intentional choice of an educational experience that best fits the student to be educated for the purpose of the education.