Parents and students who are normally great consumers sometimes spend money they do not need to spend. Their goal with such expenditures is to increase the chances that a student will get in to a particular college or get chosen for a Division 1 or 2 athletic team. When I call college admissions people and college coaches, they say there is no need to spend large sums of money to promote a prospective college student or student athlete.
Student numbers is one key to admission opportunities. Getting a great admissions outcome means working on GPA and test scores before 11th grade. The grades in grade 9 and some courses below grade 9 contribute to a high or not so high GPA. The best way to maximize student potential scores on ACT or SAT testing starts with taking the PSAT or the PACT in 10th and 11th grade and then seriously studying for the ACT or SAT.
Other keys to impressive admissions outcomes is participation in student activities and varsity and community athletics, demonstrated leadership, developing a skill, pursuing activity related to planned college major such as internships, volunteering, great teacher and counselor evaluations and a job. All of this takes advance planning as early as middle school, the ability to manage time and academic tasks as well as awesome relationships with peers, teachers and counselors.