The people who fund and run US high schools must think school counselors are magicians. I agree that they are the most amazing people in a school. They have to know more than anyone in a school about the school and programs as well as about colleges in order to do their jobs. But a super power that I don't think they have mastered yet is being able to do as much college planning as they would like for each student within a 38 minute time frame.
Thirty-eight minutes is the average time a school counselor in the US is able to spend on college planning with each student assigned to them. School counselors, on average, each have 407 students to care for. In the limited time they have to work with each student, they do a wonderful job.
If you know a school counselor, thank them for all that they juggle. Their 38 minutes is face time with each student. Beyond college planning, they spend many hours writing college recommendations, scheduling classes, meeting with parents and completing tasks not related to their job.
If you know legislators encourage them to use their influence to move toward helping states have the money for school systems to hire more secondary counselors. If you know principals, encourage them to allow counselors to counsel.