Imagine what it's like to be an admissions essay reader at a college. Whether you are a volunteer professor or admissions committee or staff member who reads the essays of would-be freshmen, you want to get to know the student who writes the essays you are reading. You want to know their story. You might also like to see a sample of their uniqueness. And you need to see all of that in their essay.
Students can tell their story in the format they use and their writing style. They can convey personality through punctuation, sentence structure and vocabulary. In addition to telling their story in an interesting way, they can show their story by the descriptors they use.
College essays have word limits which makes students get to the point. There is no room for words that do not add value to the story. Essays must be written, edited, re-written and possibly edited again in order to be the best work the student can produce.